As an editor and VFX artist on the Nescafé Classic campaign, I embarked on a creative journey that celebrated the essence of craftsmanship and meticulous attention to detail. The narrative of the ad centered around the artistry and precision that individuals invest in elements like jewelry and watches, drawing a parallel to the same level of craft and care infused into every cup of Nescafé Classic coffee. Through seamless editing and intricate visual effects, I brought this narrative to life, intertwining shots of artisanal craftsmanship with scenes of coffee preparation to underscore the dedication and skill inherent in both processes. By infusing each frame with a sense of elegance and sophistication, I aimed to convey the unparalleled quality and refinement that Nescafé Classic embodies, captivating audiences with its message of artisanal excellence in every sip.