Old Mutual

Editing | VFX

As an editor and VFX artist on the Old Mutual retail ad, I had the opportunity to infuse creativity and humor into a straightforward narrative about using the app and its associated benefits. While the ad aimed to educate viewers on the practical aspects of app usage, my role involved injecting elements of fun and engagement to enhance the viewer experience. Through seamless editing and subtle visual effects, I ensured that the messaging remained clear and concise while also capturing the attention of the audience. By incorporating playful animations and dynamic transitions, I transformed what could have been a mundane tutorial into an engaging and memorable advertisement that effectively communicated the convenience and advantages of using the Old Mutual app.