Castle

Editing | Animation

In spearheading the promotional campaign for Castle, I embarked on an innovative approach that ingeniously utilized the brand's logo to convey a profound message. By integrating the logo into a dynamic heartbeat animation, I aimed to symbolize the deep-rooted connection between Rugby and the South African spirit. The pulsating rhythm of the animation mirrored the fervor and passion with which Rugby resonates within the hearts of all South Africans. Crafting this concept involved meticulous attention to detail, ensuring that every frame captured the essence of the brand's identity. Through strategic collaboration with the creative team, I orchestrated the seamless fusion of design and symbolism, resulting in a captivating visual representation that vividly portrayed the heartbeat of Rugby in South Africa.