Standard Bank Tweet Machine

Motion graphics

As part of an award entry for a Standard Bank campaign, I spearheaded the creation of a compelling video showcasing the innovative "Standard Bank Tweet Machine" initiative. This project aimed to illustrate how Standard Bank harnessed the power of positivity on social media to make a tangible difference in underprivileged schools. Through the #Tweetmachine, the bank curated uplifting tweets from individuals, transforming them into printed stationary for distribution to schools in need. The video highlighted the heartwarming impact of this initiative, emphasizing how simple acts of kindness can ripple outwards to create meaningful change in communities. Collaborating closely with the campaign team, I ensured that the video effectively communicated the spirit of generosity and community empowerment at the core of Standard Bank's ethos.